Wondering why your hair is frizzy, dehydrated and dull ? When the hair is rough to the touch, dull and electrified, taking on a frizzy appearance, we speak of dry hair. It is a problem that affects both men and women without distinction on the length of the hair.
The causes of dry hair can be of a genetic and hormonal nature but, more frequently, the hair appears dehydrated and dull following atmospheric and chemical aggressions.
In fact, it may be that dry hair is due to a poor production of sebum by the sebaceous glands annexed to the hair follicles, a condition which also causes dry skin.
Hair often tends to dry out following exposure to the sun's rays, sea or swimming pool water and aggressive or unsuitable cosmetic treatments for the type of hair.
Even the excessive use of hair dryers and straighteners tends to dry out the hair, as do too frequent washing with shampoos that contain aggressive surfactants or poor quality ingredients; even unnatural dyes and bleaching dehydrate and weaken the hair.
WHAT TO DO TO SOLVE THE PROBLEM OF DRY HAIR? 
- easy to rinse, free from perfumes, dyes and aggressive preservatives. Organic shampoos with moisturizing, regenerating and revitalizing properties ensure that hair grows healthy, strong, appearing silky and bright.
- After washing we recommend the use of a natural restructuring conditioner, possibly with Organic Tuscan Extra Virgin Olive Oil IGP with moisturizing and nourishing properties, ideal for protecting the hair fiber by sealing the cuticles, i.e. improving split ends, making them easier to comb.
- While applying the conditioner and after washing it is important to comb dry hair without damaging it , with soft and delicate gestures. To do it properly, we recommend the use of wet hairbrushes with massage tips at the ends.
- During the drying and styling phase , we recommend using the hair dryer at a distance of about 10|15 cm away from the roots so as not to compromise the hair regeneration process. Dry dry hair at medium temperature, excessive heat stresses the hair giving it frizz and avoid irons and straighteners as much as possible.
DRY AND FRIZZY HAIR ALWAYS GIVE A DISTRESSED AND STRESSED LOOK BUT TO FIND A SOFT FEELING IN OUR HAIR, THERE ARE ABSOLUTELY EFFECTIVE NATURAL REMEDIES:
Grape juice: natural moisturizing and nourishing remedy for the care of dry hair, promoting the regeneration of new cells, restoring elasticity and strength to the hair.
- Almonds: natural remedy that counteracts frizzy hair and is well suited to both curly and straight hair. the organic almond extract is an excellent natural emollient for frizzy hair, it deeply moisturizes and acts as an excellent natural remedy against dandruff.
- Argan: excellent natural remedy for our hair: it is rich in vitamin E and is suitable for all hair types, it helps rehydrate and fortify, as well as making the hair shiny and shiny.
