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Description
A 100% natural shampoo that makes hair clean, strong and shiny.
Thanks to its ingredients, it regulates sebum production, allowing you to reduce the frequency of washing. Excellent for solving various scalp problems.
The innovative blend of non-aggressive surfactants used in the formulation gently removes impurities deposited on the hair while respecting its delicate structure. The presence of Organic Extra Virgin Olive Oil “Toscano PGI” eliminates excess sebum and restores the natural balance after a few applications, giving the hair shine, softness and vitality, performing an effective soothing action on the scalp.
After washing, the hair is compact, in good condition and easy to comb. Thanks to the sebum-balancing action of the formulation, in addition to staying clean longer, the hair will regain shine, lightness, volume and hold when styling.
It can be used frequently even on fragile hair. The fresh and relaxing blend of natural Essential Oils gives a pleasant and long-lasting sensation of well-being.
HOW TO USE
Dampen hair with water. Apply shampoo to hair and massage until foam forms. Rinse thoroughly with clean water.
Natural product, dermatologically tested. Does not contain SLS/SLES, PARABENS, SILICONES, MINERAL OILS, ISOTHIAZOLINONES, ARTIFICIAL COLORANTS, SYNTHETIC PERFUMES
Ingredients
Requests
Is the product suitable for sensitive skin?
Yes, all our cosmetics are formulated with natural ingredients and free from aggressive substances. Also ideal for delicate skin.
Does it contain natural or organic ingredients?
We use ingredients of natural origin, such as the “Toscano IGP” Extra Virgin Olive Oil, and we select raw materials of the highest quality, certified by recognized bodies.
Where is the cosmetic produced?
Each product is handcrafted in Tuscany, in our laboratory, following high standards of quality and safety.
How long does shipping take?
We ship within 24/48 working hours with express courier. You will receive the tracking as soon as the order is ready for delivery.
Can I make a gift with this product?
Sure! You can select the gift option at checkout. We package everything with care, for an elegant and natural experience.
Do you have any free samples?
Yes, each order includes selected samples to allow you to discover new Idea Toscana lines.
What makes our Prima Spremitura line unique?

Idea Tuscany

Other brands
Natural and safe formulas
Without SLES, SLS, parabens, silicones
They contain aggressive surfactants and synthetic ingredients
Active plant ingredients
Rich in benefits: organic EVO IGP oil, botanical extracts
Neutral or ineffective ingredients
Natural Fragrances and Essential Oils
Daily aromatherapy that relaxes and makes you feel good
Synthetic perfumes that can cause irritation or discomfort
Sustainable and recycled packaging
Eco-friendly bottles, 100% recyclable, short supply chain
New plastic, standard design, high environmental impact
Family and territorial philosophy
Created by a Tuscan family, with love for the land and those who live there
Anonymous production, without values or connection to the local community