Whether you are a makeup lover or prefer soap and water looks, the application of a good lip balm should never be missing from your beauty routine. In winter, as well as in summer, it is very important to protect this delicate part of the body from the cold or the sun's rays.

Buying guide: how to choose the best lip balm?

But what are the main characteristics, which we believe can help you in choosing an excellent lip balm.

A fundamental aspect is that concerning the INCI, therefore the ingredients that make up the lip balm you intend to buy. . It starts with a fat component, such as cocoa butter or shea butter and in some cases also the precious beeswax. To these are then added oils and other ingredients that serve to make the compound more fluid.

Normally, products based on natural and organic ingredients allow you not to have problems with allergies or other reactions on the skin

Our advice is to use completely natural lip balms: when passing the product on the lips, small quantities are ingested, in this way problems are avoided if the ingredients are of natural origin. It is therefore not recommended to avoid the use of chapstick containing parabens, petrolatum, synthetic waxes or other elements of a chemical nature.

The best lip stick is certainly the one that contains, in addition to exclusively natural ingredients, also Extra Virgin Olive Oil.
the Prima Spremitura lip stick by Idea Toscana is an excellent balm that embodies all the precious virtues and extraordinary properties of Organic Tuscan IGP Extra Virgin Olive Oil:
regenerates the skin, prevents dry and chapped lips with high hydration capacity and has a photoprotective action. Prima spremitura lip balm is certainly a perfect product for the care and health of the lips.

In addition to the Extra Virgin Olive Oil there are many effective active ingredients such as the precious natural essential oils of Rose, for example Damascena and Centifolia rose: moisturizing and refreshing, they help to counteract and prevent dry lips
Organic Rosa Canina Extract: soothing and toning, it helps prevent skin ageing
Cocoa butter: emollient and protective
Rice bran oil: polishing and emollient. All these "ingredients" can be found in  Prima Fioritura lip balm with organic rose extracts.

IDEA TOSCANA PROPOSES LIP BALM THAT CONTAIN NATURAL INGREDIENTS, WHICH NOT ONLY OFFER AN IMMEDIATE RESULT, BUT ALSO PROVIDE LONG-TERM BENEFITS, FOR MORE HYDRATED AND HEALTHY LIPS ALL YEAR ROUND

PERFECT LIPS TIP: If you feel like your lips are "pulling" or starting to sag, immediately use a special cosmetic such as a lip scrub to prevent the situation from getting worse! There is nothing more annoying than cuticles or, even worse, split lips! For a beauty routine, regularly use the Prima Fioritura Lip Butter Scrub for an effective exfoliating action combined with delicacy and nourishment.

HOW TO USE THE LIP SCUB: Apply the Prima Fioritura lip butter scrub with organic rose extracts and massage with circular movements until completely absorbed. Eliminate the residual granules with cold water and dab gently. Complete the treatment by applying the Lip Butter or give yourself a further pampering with the Prima Fioritura Lip Mask. Carry out the treatment no more than once a week. Do not use on very chapped lips or in the presence of small wounds. Wait at least 24 hours from any epilation and discoloration.