Idea Toscana First Cold Press

Idea Toscana has created the first cosmetic line, Prima Spremitura, with Organic “Toscano IGP” Extra Virgin Olive Oil encapsulating the cosmetic secrets of the Tuscan tradition.
The natural ingredients, of plant-based and organic origin, ensure maximum effectiveness and gentleness for a sensation of well-being on the skin of the whole family.

Prima spremitura Idea Toscana

What makes our Prima Spremitura line unique?

Tuscan Idea

Other brands

Natural and safe formulas

Free from SLES, SLS, parabens, and silicones

They contain harsh surfactants and synthetic ingredients.

Plant active ingredients

Rich in benefits: organic PGI extra virgin olive oil, botanical extracts

Neutral ingredients or those lacking real efficacy

Natural fragrances and essential oils

Daily aromatherapy that relaxes and promotes well-being

Synthetic fragrances that can cause irritation or discomfort

Sustainable and recycled packaging

Eco-friendly bottles, 100% recyclable, short supply chain

New plastic, standard design, high environmental impact

Family and territorial philosophy

Created by a Tuscan family, with love for the land and those who live on it

Anonymous production, without values or ties to the local community