She is Emma. She is buying new cosmetic products. Emma would like her shampoo and make-up to be natural and organic. She knows though that some products may not be as natural or organic as they claim to be


How can she be sure that the products she is buying are truly natural and organic?

The NATRUE International Non-Profit Association is here to help.

Since 2007, NATRUE has been working hard to protect and promote natural and organic cosmetics. NATRUE believes that a product, before it can claim to be natural or organic, must meet high standards, so that customers like Emma can purchase products with the characteristics they seek.

Unfortunately, there is no official definition for the words "natural" or "organic" applied to cosmetic products on a daily basis.

For example, how many organic ingredients should a product contain for it to qualify as "organic"? Should water be considered in the same way as plant extracts in determining its naturalness?

NATRUE aims to establish an international point of reference in this sector . For example, by participating in the European Commission's working group on cosmetics, you contribute to the evolution of legislation, influencing indications and regulation of ingredients and ensuring that any future legal definition is rigorous.

However, changing the law can take a long time and Emma needs help right now.

That is why, in 2008, NATRUE created its own international brand NATRUE.

Certified products must reach a high standard for the ingredients, production processes and formulations used. This ensures that each product contains high amounts of natural and organic ingredients. To be considered "natural", the ingredients must occur in nature or be of natural origin; the use of artificial substances is not permitted.

Companies can use this mark on the packaging only if at least 8 out of 10 products in the line have the characteristics to obtain certification. This helps consumers to quickly and easily locate natural and organic cosmetics.

Emma hopes that we will soon have a clearer legal definition of natural and organic cosmetics that matches her expectations. Until then she is happy that NATRUE is actively carrying out her campaign and that she can easily tell which products are certified natural and organic by looking for the NATRUE label .

NATRUE believes in the “right to know, right to choose”.

For more information, visit the site www.natrue.org .

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