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scopri se lavi i tuoi capelli nel modo giusto!

find out if you wash your hair the right way!

If your hair continues to feel dirty and greasy shortly after you wash it, it's probably a sign that you're not using the right product for your hair type.


  1. Brush your hair when it's dry . It is very important to use shampoo on untangled hair. Washing hair without knots prepares the hair and scalp to react positively to washing and to absorb all the natural active ingredients present in an organic shampoo.
  2. Choose the right shampoo . It is very important to choose the right shampoo based on your hair type. Very often the conventional ones are too aggressive and contain sulphates, parabens and other chemical substances, which over time end up damaging the hair and making it greasy, frizzy and dull. This doesn't happen with one natural or organic shampoo able to gently and deeply cleanse in a natural way.
  3. Proceed to the first washing of the skin in an adequate way . Start from the nape of the neck and massage the product well into the previously wet hair. Make circular movements and press lightly with your fingertips to reactivate the micro-circulation, without aggressive friction because you could get excessive sebum production!
  4. It's time for rinse everything and proceed with a second wash to be avoided only if you have recently washed your hair.
  5. Now use the right conditioner . Apply our natural restructuring balm with Organic Tuscan IGP Extra Virgin Olive Oil exclusively on the lengths and ends without affecting the roots. The scalp produces enough sebum to nourish the skin and consequently there is no need to add more.
  6. Final rinse with cold water! By eliminating all the remaining shampoo and conditioner residues, the scales of the hair will close.

How often can you wash your hair?

There is no standard rule, every hair type has its own needs and lifestyle also contributes to reducing the frequency of washing . If you play outdoor sports or go to the gym or swimming pool, you obviously wash your hair much more often than those with a more sedentary lifestyle, however , whatever your choice, you won't encounter any problems using organic or natural shampoos.

The most important thing is to be constant in applying organic and natural cleaners ! we suggest the Bio Le Veneri line with grape juice , and the Prima Spremitura natural shampoo with Organic Tuscan IGP Extra Virgin Olive Oil created with products selected by Idea Toscana. In fact, during the detoxification phase, the hair must get used to producing its own natural oils to regain its original beauty, an all-natural beauty!

Now that you've discovered all the tricks to always have clean and shiny hair, what are you waiting for? It's time to put them into practice!

It's time to put them into practice!

Clare Pacini

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