FOR YOUR BEAUTY AND ABOVE ALL FOR YOUR HEALTH, DON'T BE FOOLED BY THESE FAKES ABOUT NATURAL COSMETICS!
Following the worldwide trend, Italian cosmetics has been infected by the interest in organic products. This is thanks to the spreading awareness that many of the ingredients used in traditional cosmetics can have negative effects on the health and beauty of those who use them. Also in this field, unfortunately, some false myths and false news have spread on the net.
Today we reveal the most frequent ones!
1. NATURAL COSMETICS = DIY RECIPES 
FALSE!
Producing natural cosmetics requires a lot of knowledge , a great deal of research and numerous tests. This is why companies that produce natural cosmetics need advanced laboratories and technologies, certainly not replicable in your own home kitchen!
Therefore, to avoid spreading cosmetics on your skin that could turn out to be unsafe, do not go to DIY and rely on those who create professional and controlled but no less natural products.
2. NATURAL COSMETICS ARE LESS EFFECTIVE
FALSE!
All cosmetics must comply with European legislation according to which they must be " safe, effective and do what they promise ". However, keep in mind that by giving more lasting results, they need a longer period before obtaining visible results.
Traditional cosmetics, on the contrary, having high concentrations of some ingredients, such as silicones, give immediate but short-term results , as they act only superficially and their effects generally disappear after a month from the cessation of their use.
With natural cosmetics, on the other hand, you need to have a little more patience , but you will get beautiful and youthful skin in the long run .
3. READING THE INCI OF COSMETICS IS SUFFICIENT TO ESTABLISH THEIR NATURALITY
FALSE!
Some ingredients can always be harmful or create allergic reactions, in other cases the same active ingredient can be processed and have very different origins (for example animal or vegetable) .
For this reason, the examination of the list of ingredients shown on the label is not always sufficient to establish the naturalness of the product but it is necessary to rely on the examination of the certifications that the cosmetic holds.
Natrue , for organic cosmetics and the Designations of Origin (IGP, DOC, DOCG, etc.) for the individual active ingredients, are instead the reference points for an informed choice.
4. NATURAL COSMETICS LEAVE THE SKIN GREASY
FALSE!
Contrary to what one might think, natural cosmetics tend to be absorbed more quickly by the skin than traditional cosmetics. This follows from their composition.
In fact, natural cosmetics, especially if based on vegetable oils and butters, contain lipids and fatty acids very similar to those of the skin and are therefore absorbed very easily and quickly.
5. IT IS FUNDAMENTAL TO CHOOSE COSMETICS NOT TESTED ON ANIMALS
FALSE!
In fact all cosmetics companies, as of 2009 cannot test their ingredients on animals .
As of March 11, 2013, these ingredients cannot be tested even outside the European Union .
So in Europe it is not possible to sell cosmetics that contain ingredients, developed for cosmetics, tested on animals anywhere in the world.
