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Hair damaged by sea and sun? Natural remedies for dryness and split ends

Split ends at the end of summer? Natural remedies to prevent UV damage

After a day at the beach, hair can appear drier, frizzier, and harder to comb. The sun, salt, wind, and frequent washing put the hair fiber under stress, especially along the lengths and ends, making hair more fragile and dull.

The good news is that just a few correct habits are enough to prevent hair damaged by the sea and keep your mane softer, shinier, and more manageable even in summer.

Why do the sun and sea dry out hair?

During the summer season, hair suffers a real combined assault from external agents: UV rays, sea salt, chlorine, wind, and sweat.

Heat and salt act by opening the hair cuticles. Consequently, natural hydration evaporates rapidly, leaving the lengths – the most exposed and least protected part – fragile, rough, and prone to the formation of split ends.

How to protect your hair in summer: 4 practical tips

To limit damage from sun rays and salt, your summer haircare routine must be simple but consistent. Here is what to do after the beach (and during):
  1. Choose soft hairstyles: avoid hair ties that are too tight, which can break the hair. Opt for loose braids or low ponytails.
  2. Always rinse hair with fresh water: after every swim in the sea or pool, immediately remove salt and chlorine residues. As it dries, salt absorbs moisture from the hair, making it frizzy and stiff.
  3. Take advantage of air drying: whenever you can, skip blow dryers and straighteners. Utilizing the summer heat for air drying avoids unnecessary thermal stress.
  4. Reduce the frequency of washing: if you feel the need to wash your hair every day in summer because it looks dirty quickly, you are probably using the wrong product. Choose sebum-compatible and natural formulas like the Prima Spremitura Normalizing Shampoo, which cleanses gently and helps regulate sebum production, allowing you to wash your hair less often.

 

Prima Spremitura Normalizing Shampoo 500 ml

Prima Spremitura Normalizing Shampoo 100 ml

 

Shop with confidence: read user reviews! 

The natural treatment for dry and brittle hair

To deeply repair damage caused by UV rays and restore natural shine, it is essential to include a highly nourishing product in your routine.
The Prima Spremitura Restructuring Conditioner by Idea Toscana, formulated with Organic PGI Tuscan Extra Virgin Olive Oil, is the perfect summer ally. Rich in natural antioxidants and fatty acids, it helps regenerate the lengths, eliminating the "straw-like" effect.


One product, 3 uses: how to apply it

Thanks to the quality of its plant-based ingredients, this conditioner is a true multifunctional treatment that you can use in three different ways:

  1. As a detangling conditioner (in the shower): apply after shampooing to the lengths and ends, leave on for 2 to 3 minutes, and comb through. Knots will dissolve instantly without breaking the fibers.
  2. As an intensive mask (pre-shampoo): if hair is very brittle, apply the product all over damp hair, wrap in a towel, and leave on for 20 minutes before proceeding with your normal wash.
  3. As a leave-in treatment: apply a very small amount to damp hair before styling or directly at the beach on the ends to invigorate your hair, protect it from the sun, and make it instantly brighter.

 

Prima Spremitura Restructuring Conditioner 100 ml

Prima Spremitura Restructuring Conditioner 50 ml

 

✈️ Travel Tip: Thanks to their practical 50ml travel sizes, they are perfect for tossing into your beach bag or carry-on for your weekend getaways, without compromising your beauty routine.

Enter the natural world of Idea Toscana! Discover the entire Prima Spremitura line.

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