Come curare i capelli: consigli per una chioma perfetta!

How to take care of your hair: tips for perfect hair!

After a summer spent between the sea and swimming pools, hair, exposed to the sun, chlorine and saltiness, can be dull and brittle; but also the air conditioning and the wind contribute to dehydration and drying out of the hair.

If the wild look has made you forget your brush, hair dryer and straightener, when you return to the city you need to get your hair back healthy and shiny.

Beyond the various do-it-yourself remedies, the duty of companies operating in the cosmetics sector is to create fast and targeted treatments with effective natural or organic products.


First, dedicate yourself to a deep but gentle cleansing based on natural products. Extra Virgin Olive Oil, capable of restoring deep nourishment to the hair fibres, is certainly the best choice!

Since the hair is very stressed by exposure to the typical summer weather elements (sun, salt, chlorine, etc...) we recommend the natural normalizing shampoo from Idea Toscana's Prima Spremitura Line based on Organic "Toscano PGI" Extra Virgin Olive Oil capable of restoring the natural balance after a few applications, giving the hair shine, softness and vitality, performing an effective soothing action on the scalp even on colored hair.
Don't forget, the last rinse with cold water, to make the hair even shinier.

Also remember never to rub wet hair but dab it gently with a cloth.

The same thing goes for the comb: choose one with wide teeth, so as not to break them and if you prefer the brush , we recommend those with rubber pads at the ends of the teeth for a massaging action on the skin.


Applying the conditioner after shampooing is very important as it helps close the "scales" opened by the washing system, its action similar to that of sebum, surrounds and protects the hair.

The conditioner, preferably natural , should be applied in abundance only on the areas that feel rough and brittle, in fact by hydrating all the hair you could alter the normal balance of the skin and the hair itself, weighing it down.

Only use conditioner when you are not using a mask, otherwise you risk using too much nourishing products and making your hair "greasy".

Once the balm has been applied, it is important how long you leave it to act. Our advice is to keep it on for 5 minutes to obtain maximum hydration and softness.

I recommend a natural and infallible remedy based on Extra Virgin Olive Oil without taking out saucepans and preparing recipes because Idea Toscana has already thought of putting on the market the best natural Restructuring balm with Organic Tuscan IGP Extra Virgin Olive Oil.

Idea Toscana Prima Spremitura Conditioner fixes itself more on the parts of the hair most in need of care, carrying out an effective nourishing and reconditioning action, thus helping to prevent unsightly, "split ends" and giving the hair body and manageability. Gives softness and shine and is also recommended for daily use.

RESTRUCTURING MASK: if your hair is too damaged, stressed and ruined, you can use Idea Toscana Prima Spremitura natural conditioner before washing.
Apply the balm to the ends about an hour before taking a shower, leave it on as if it were a mask, then continue with normal washing. The result will be extraordinary, the hair will be incredibly soft and shiny.


We know very well that when hair is beautiful, well-groomed and shiny, it alone represents 50% of our beauty.

It is clear that hair changes and falls out over the years, but there are some small tricks we can use to not wear it out too much.
Here is a small list:

  • Use natural products as much as possible to cleanse and nourish the hair. Excellent are those of Idea Toscana both those of the Prima Spremitura natural line and those of the Le Veneri Bio Organic line.
  • Use the conditioner only on the ends or in damaged areas of the hair, always using natural and organic products from Idea Toscana.
  • Do not bring the high temperature hair dryer close to the hair.
  • Focus on a healthy and balanced diet.
Back to blog
1 of 3