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Soft and protected lips: the natural routine in a few simple steps with tips from IDEA TOSCANA

July 12, 2023

Whether you love makeup or prefer a natural look, here is Idea Toscana's 3-step beauty routine for lips that are always healthy, soft, and protected from cold, wind, and sun.

1. Daily cleansing is key

Even lips need to be cleansed and have makeup removed daily. For perfect hygiene, pour a few drops of your natural facial toner onto a cotton pad, gently wipe it over your lips, and let it air dry.

2. Gentle exfoliation: your DIY lip scrub

Exfoliating is essential for skin regeneration, but it must be done gently. You can create a natural treatment right at home.

The recipe: Mix one teaspoon of honey, one of sugar, and half a teaspoon of Extra Virgin Olive Oil. Massage in circular motions and leave on for a few minutes before rinsing.
Frequency: As this is an ultra-sensitive area, do not exceed twice a week.
Please note: Always prepare the scrub fresh to avoid bacterial contamination.

3. Deep hydration: Choose the right lip balm

Applying a good lip balm should never be missed in the morning, evening, and as needed throughout the day. But how do you choose the right one? The answer lies in the INCI (International Nomenclature of Cosmetic Ingredients).

Lips absorb what we apply. For this reason, our advice is to choose formulas of 100% natural and organic origin, avoiding lip balms containing parabens, petrolatum, synthetic waxes, or chemical elements. An excellent balm must be based on nourishing butters (such as cocoa or shea), vegetable oils, and, preferably, on the virtues of Extra Virgin Olive Oil.

✨Natural Solutions by Idea Toscana

To guarantee not only immediate relief but long-term benefits, Idea Toscana has created two specific lip treatments rich in certified organic active ingredients:

🟢 Prima Spremitura Lip Balm Stick: contains the extraordinary properties of Organic "Tuscan PGI" Extra Virgin Olive Oil, which can regenerate the skin, deeply moisturize, and provide effective photoprotective action.

Prima Fioritura Lip Butter: designed for those seeking an emollient and anti-aging action. It combines the moisturizing power of Rose essential oils (Damascena and Centifolia) and Organic Rosehip Extract, enhanced by protective Cocoa Butter and brightening Rice Bran Oil.