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Hair damaged by sea and sun? Natural remedies for dryness and split ends

Split ends at the end of summer? Natural remedies to prevent UV damage

After a day at the beach, hair can appear drier, frizzier, and harder to comb. Sun, salt, wind, and frequent washing stress the hair fiber, especially on the lengths and ends, making hair more fragile and dull.

The good news is that just a few good habits are enough to prevent hair damaged by the sea and keep your hair softer, shinier, and more manageable even in summer.

Why do sun and sea dry out hair?

During the warmer months, hair undergoes a real combined assault from external agents: UV rays, sea salt, chlorine, wind, and sweat.

Heat and salt act by opening the hair cuticles. As a result, natural moisture evaporates quickly, leaving the lengths – the most exposed and least protected part – fragile, rough, and prone to split ends.

How to protect your hair in summer: 4 practical tips

To limit damage from sun rays and salt, your summer haircare routine must be simple but consistent. Here's what to do after (and during) the beach:
  1. Choose soft hairstyles: avoid elastic bands that are too tight and break the hair. Opt for soft braids or low ponytails.
  2. Always rinse your hair with fresh water: after every swim in the sea or pool, immediately remove salt and chlorine residue. As it dries, salt absorbs moisture from the hair, making it frizzy and stiff.
  3. Take advantage of natural drying: when you can, forgo hair dryers and straighteners. Using summer heat for air drying avoids unnecessary thermal stress.
  4. Reduce washing frequency: if you feel the need to wash your hair every day in summer because it seems to get dirty quickly, you're probably using the wrong product. Choose sebum-compatible and natural formulas like Prima Spremitura Normalizing Shampoo, which gently cleanses and helps regulate sebum production, extending the time between washes.

 

Prima Spremitura Normalizing Shampoo 500 ml

Prima Spremitura Normalizing Shampoo 100 ml

 

Make a safe purchase: read user reviews! 

The natural treatment for dry and brittle hair

To deeply repair damage caused by UV rays and restore natural shine, it is essential to include a highly nourishing product in your routine.
Idea Toscana's Prima Spremitura Restructuring Conditioner, formulated with Organic PGI Tuscan Extra Virgin Olive Oil, is the perfect summer ally. Rich in natural antioxidants and fatty acids, it helps regenerate the lengths, eliminating the "straw" effect.


One product, 3 uses: how to apply it

Thanks to the quality of its plant-based ingredients, this conditioner is a true multifunctional treatment that you can use in three different ways:

  1. As a detangling conditioner (in the shower): apply it after shampooing to the lengths and ends, leave it on for 2 or 3 minutes, and comb through. Knots will dissolve instantly without breaking the fibers.
  2. As an intensive mask (pre-shampoo): if your hair is very damaged, apply the product to all damp hair, wrap it in a towel, and leave it on for 20 minutes before normal washing.
  3. As a leave-in treatment: apply a very small amount to damp hair before styling or directly to the ends at the beach to revitalize the hair, protect it from the sun, and make it instantly shinier.

 

Prima Spremitura Restructuring Conditioner 100 ml

Prima Spremitura Restructuring Conditioner 50 ml

 

✈️ Travel Tip: Thanks to their practical travel sizes of 50ml, they are perfect to slip into your beach bag or carry-on luggage for your weekend getaways, without sacrificing your beauty routine.

Enter the Natural world of Idea Toscana! Discover the entire Prima Spremitura line.

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