La ragazza sta preparando la sua pelle al sole con l'utilizzo di tre prodotti

Summer-proof skin: how to naturally prepare it for the sun

How to prepare your skin for the sun: the natural guide to a golden tan☀️

The June air doesn't lie: the desire to slip into shorts, put on flip-flops, and run to the beach is now unstoppable! Everyone's constant thought at this time of year? Quickly achieve that beautiful, healthy, golden, and radiant glow.

There's just one problem: haste. Trying to tan quickly and at all costs, without a strategy, is the fastest way to get an annoying sunburn. The result? The exact opposite of what you want: patchy peeling skin, dehydration, and the appearance of sunspots.

How do you prepare your skin for the sun using organic and natural products? Here's the quick two-step guide from the Idea Toscana experts for a perfect, safe, and long-lasting tan.

Step 1: free your skin (the false myth of scrubbing)

The most valuable advice from dermatologists for an even tan is regular exfoliation. Many fear that scrubbing before going to the beach will "erase" their tan, but the reality is the exact opposite!

Exfoliating before sun exposure helps remove dead cells and regenerate tissues. In this way, the sun's rays will hit new, healthy, and receptive skin: your tan will be incredibly more radiant, even, and last twice as long without flaking. Furthermore, showering with a scrub is the secret to:

  • Eliminating and preventing annoying ingrown hairs
  • Multiplying the effectiveness of your moisturizing creams, which will be absorbed much more deeply
  • Giving an immediate and radiant glow to your entire body

The secret to organic exfoliation: the olive pit sponge

Want a perfect and 100% natural peel? The heart of the treatment is the Prima Spremitura Exfoliating Body Sponge. Thanks to the micronized olive pits inside the sponge, it counteracts aging, loss of tone, and skin thickening, leaving your skin silky smooth from the very first use.

You can use it in two different ways depending on your preferences:

With hydrating shower gel (practical and quick option): pour 2 or 3 drops of organic shower gel onto the damp sponge. Massage in circular motions over the entire body and rinse for a sudden and regenerating vitality and energy.


Peeling effect with traditional vegetable soap. Cut 2 flakes of traditional vegetable soap and soften them under warm water. Rub them onto the exfoliating sponge and massage. This treatment, to be repeated once a week, stimulates microcirculation and deeply regenerates tissues.

Step 2: Deeply nourish and hydrate🧴🌿

The secret to a dream tan is gradualness. For this reason, even weeks before exposure, it is essential to massage a formula rich in natural antioxidants onto the body daily, capable of "training" skin elasticity before sun stress.

The perfect ally? Our Prima Spremitura hydrating fluid cream. It deeply nourishes without being greasy, giving the skin the essential elements of Tuscan green gold to counteract premature aging caused by UV rays.

⚠️ What NOT to do before sun exposure?

To avoid unpleasant surprises under the umbrella, keep these two very common mistakes in mind:

  1. Apply chemical perfumes or deodorants: they contain alcohol and photosensitizing substances. Using them before sun exposure is the most common way to get sunspots and rashes.
  2. Use accelerators or too low filters: the first exposures are the most dangerous. The skin needs gradualness: always start with an SPF 50+. Once melanin has reached an optimal level, you can slightly reduce the protection factor.

Wellness on the go: your natural essentials always with you✈️🧳

When traveling, people often give up their daily products due to limited luggage space, ending up using conventional hotel shower gels. But when the skin is accustomed to natural purity, it's difficult to go back!

Idea Toscana has created mini-size formats, perfect and approved for hand luggage.

Click here to discover which products you will find inside the clutch.



☀️ Are you ready to show off radiant and protected skin?

Don't let summer catch you unprepared. Choose the natural quality of Idea Toscana and prepare your skin to shine.

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